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Chevrolet To Replace Aon… Five Days After Becoming Liverpool Sponsor

It has been announced today that from 2014/2015, Chevrolet will replace Aon as United’s shirt sponsor, signing a seven year deal. They reportedly paid £65million up front and will pay an extra £40million per each of the seven years.

“This is a fantastic, long-term deal for the Club,” said United’s Commercial Director, Richard Arnold. “We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world. They are a key partner on our current tour and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe. It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners. This commitment to United and its fans will bring real benefits to everyone who cares about the Club.”

Interestingly enough, just five days ago Liverpool announced that Chevrolet had become their club’s car sponsor, with their deal lasting until 2016.


About Scott

Scott is the editor of Red Matters - 50 Years of Supporting Manchester United and an author of Play Like Fergie's Boys and Not Nineteen Forever. He writes for ESPN, The Metro and Bleacher Report. Follow @R_o_M on Twitter.

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56 Comments

  1. safichan says:

    Under the seven-year jersey sponsorship deal starting in 2014-2015 for the Chevrolet brand, GM will pay $60 million to $70 million a year, said a person with knowledge of the contract who asked not to be identified. GM also will pay the club a $100 million activation fee, making the deal’s total value worth as much as $600 million, the person said.

  2. Red Devil says:

    I am not too sure about the figures mentioned in the article…

    If they are indeed paying us that much for the deal, then it is indeed a fantastic signing..almost a 40-45% raise on our current deal + a 65 m signing fee to boot! I really doubt, its worth that much, the figures arent even mentioned on the official site

  3. Red Devil says:

    The IPO is ridiculously over-prized…3.3bn valuation and just 1/10th voting rights – they must be having a laugh..

    Seriously, if we can find investors willing to pay up that much, then the world has really gone bonkers..

  4. Red Devil says:

    Oh and 1 more thing…only half the money is now gonna be used to pay off the debt…just a measly 75 mn pounds written off…absolutely disgusting….

  5. hakenkreuzreich says:

    Chevy is shit…….
    From Audy to Chevy…………from luxurious to trash can……………

  6. MarkoWire says:

    Dont want to sharing nothing with the bin dipping shit

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