It has been announced today that from 2014/2015, Chevrolet will replace Aon as United’s shirt sponsor, signing a seven year deal. They reportedly paid £65million up front and will pay an extra £40million per each of the seven years.
“This is a fantastic, long-term deal for the Club,” said United’s Commercial Director, Richard Arnold. “We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world. They are a key partner on our current tour and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe. It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners. This commitment to United and its fans will bring real benefits to everyone who cares about the Club.”
Interestingly enough, just five days ago Liverpool announced that Chevrolet had become their club’s car sponsor, with their deal lasting until 2016.