rss twitter facebook mobile

Don’t worry, it’a not the naming rights…

image

When news went around that there was a breaking Manchester United story today, rumours quickly circulated that we had sold the naming rights to Old Trafford. Don’t worry, it’s nothing of the sort.

bwin, Europe’s leading sports book, today announces a new agreement with Manchester United to become the club’s official online gaming and betting partner. The partnership was launched today at Old Trafford with Man Utd’s manager Sir Alex Ferguson, along with players Rio Ferdinand, Nemanja Vidic and Wayne Rooney.

The initial three-year deal positions bwin at the centre of promotional activities for United and includes the integration of bwin into United’s website, the creation of co-branded social gaming products, match day perimeter board signage, access to players for marketing campaigns, a range of in-stadia initiatives including bwin-branded betting kiosks and other marketing rights.

bwin is offering fans the chance to win two season tickets to all of Man Utd’s 19 Premier League home games. To take part, all fans need to do is place £5 on any Manchester United related bet from a new or existing bwin.com account.

With MUST recently calling for reds to boycott all products related to sponsors, it is clear that threat has had little impact on the Glazers’ plans.

Manchester United’s Commercial Director, Richard Arnold said: “bwin has an established and reputable reputation in online gaming in Europe and Manchester United is pleased to be bringing that model to not only the 75,000 football fans who visit Old Trafford each week, but also our huge global audience. Like Manchester United, bwin is a leader in its market. It offers an enhanced betting experience with engaging content, utilising the latest technologies and bringing something new to the UK market. This, along with the company’s knowledge of football, is why we chose to align ourselves with bwin and we are looking forward to a successful partnership.”






 

62 Comments

  1. Gotta Hate Tiny Tears says:

    The Biggest fear was that they’d change the Name of Old Trafford, Yeah Ill always call it that, My daughter wont when she’s older and her kids will never think of it. The name can never change and i think its a marketing suicde for any companty to try and take such a Historic name away from Old Trafford…….. Any way, Speaking of Robin Van Persie

    Emilys done 3 RVP Chants, Love it if you Could view them https://www.youtube.com/watch?v=G-iNqKNQJak https://www.youtube.com/watch?v=wCAm80zYmDo https://www.youtube.com/watch?v=YK0et7yS_7c

  2. Costas says:

    They should hire ROM’s very own Admin.

    “United to score 5 goals again” right before the disastrous 2-3 defeat at home to Blackburn. :lol:

  3. FletchTHEMAN says:

    For those having trouble keeping up:

    BWIN in 3 year deal for “betting partner”. Just because they are shirt sponsor for the virus, doesn’t mean they are the same for us.

    AON is still shirt sponsor till 2014
    Chevy/GM will be shirt sponsor for 7yrs after till 2021

    Chevrolet, also United’s official car partner, will be 5th shirt sponsor in club history.

  4. xol says:

    Fascinating.
    Gary Neville’s line up for Monday night:
    De Gea
    Valencia Rio Vidic Evra
    Scholes Carrick
    Shinji Rooney Giggs
    Robin

  5. Wakey says:

    So much for a big announcement . We have known this for months now, was expecting something new rather than a formal presentation of something announced months ago

  6. goatinaunitedshirt says:

    Im fucking well adverse to the idea of selling the naming rights to OT thats just bolox. Old Trafford is Old Trafford and thats all there is to it as far as Im concerned. Cant we sell the name of a stand? Is that a possibility, ever been done? How about a subname? How about get rid of Theatre of dreams?
    So instead of Old Trafford – Theatre of dreams we could rename for example Old Trafford – Pukka Pies. There has to be some money in that (or Ginsters as I prefer them) or atleast a coupon or two.

  7. utd_fc says:

    So how do we gain from this exactly? How much is this deal worth?

  8. ChrisW says:

    “With MUST recently calling for reds to boycott all products related to sponsors, it is clear that threat has had little impact on the Glazers’ plans.”

    Lethal use of understatement there. MUST are in danger of becomming a bit of a joke.

  9. DreadedRed says:

    I’ll wager that this gamble will up the ante. I speculate that in all probability bwin’s stake in our venture is a risk-free chance on a hazard-less club that has the heart to earn diamonds in spades.

  10. Wakey says:

    @ChrisW
    In danger of? After the RedKnight issue how can anyone think MUST isn’t already a joke

  11. FletchTHEMAN says:

    Latest:

    RvP on way to Bridgewater Hospital for United Physical
    RvPs agent currently in talks with Gill on personal deal.
    Bridgewater looking like the Russian line at Balaclava (hope Robin comes through in better shape than the 600 ;)

  12. FletchTHEMAN says:

    BBC Sport ‏@BBCSport
    Ferguson: “In 1999 I had Yorke, Cole, Sheringham and Solskjaer: the four best strikers in Europe. We are going towards that now.”

  13. 911_DEVIL says:

    Watch this thread surpass the off topic replies…
    Afternoon!!!

    GN’s line-up for monday, legendary!

  14. kanchelskis says:

    @xol

    That pic was for rehearsal purposes only. Park was on the bench and there was no sub goalkeeper.

    If there’s one player that can’t be edged out of the starting XI by RVP’s arrival (Rooney aside), it’s Nani as far as I’m concerned.

  15. xol says:

    A joke? I don’t see many sane fans laughing.

  16. utd_fc says:

    http://www.telegraph.co.uk/sport/football/teams/manchester-united/9480031/Robin-van-Persie-to-make-Manchester-United-debut-at-Everton-says-Sir-Alex-Ferguson-as-Arsenal-deal-agreed.html

    This finalises it. We will see VanPersie in our colours at Everton.
    Can’t wait to see what he adds to the team. An attacking trio of VP/Rooney/Kagawa sounds just brillianntt, even if it is a tad unsafe in defence!

  17. 911_DEVIL says:

    But was a great line up though…

    Mine would be:

    De gea

    TV7 – rio ferdy – vida – paddy

    Nani – carrick – scholes – young
    Kagawa
    Rooney

  18. Rai says:

    911_Devil

    Most of your bile is off topic and irrelevant from what I’ve seen.

  19. CedarsDevil says:

    RvP RvP RvP RvP RvP RvP

    Told you all I am going to bore you all to death with this……..

    RvP RvP RvP RvP

    Giggs12

    Cheers for the chant on the other thread, keep em coming mate, I am terrible at creating them

  20. CedarsDevil says:

    Rai

    Saw your reply on the other thread mate….Cheers

  21. wayne says:

    Hello Cedars my email has already been sent to STR lol

  22. 911_DEVIL says:

    Rai
    Yeah, that’s what I mean buddy

    I don’t know if you got my point

  23. kanchelskis says:

    @911

    Sure, make a big new world-class signing who’s fit and available for our first game … then bench him.

    TV at RB too risky for Goodison anyway. Baines would trouble him

    DDG

    Rafael Vidic Ferdinand Evra

    Carrick Anderson

    Nani Rooney Kagawa

    RVP

  24. xol says:

    Of course the Glazers would love to rubbish any opposition to their plans. I get bored of seeing MUST being brought up all the time. Why don’t you take your gripes to them, apparently they’re approachable and will answer any questions. Talbot House I think, right near the ground. Why you’re there, why not pop into the ground and have a chat with the Glazers as they’re obviously approachable too. Don’t be put off by the 7 levels of ownership via 3 different countries.
    ffs.

  25. Rai says:

    Cedars – Not seen this much excitement around a signing since Berbatov :) I gotta admit although it was a luxury signing in my opinion, can’t help but get genuinely excited about it…think it’ll give the players/fans a massive lift.

    Anyone think we’ll make anymore signings before the end of the month?

  26. CedarsDevil says:

    A regular poster on here text me this the other day……….

    ’911 is like a beaten dog who keeps coming back for more, sickening to watch and a complete shedding of human dignity ‘

    Sums it up perfectly for me

  27. utd_fc says:

    Cedars

    Don’t worry the chants will come when he starts banging them in!

  28. CedarsDevil says:

    wayne

    Glad you held up your end of the deal! ha ha Told you he will be ours and I will have a happy death now!

  29. 911_DEVIL says:

    I thought rafael would get one or two weeks rest no?
    Anyways, great line-up
    But I don’t see van persie start on monday
    He will probably come on as a sub in second half

  30. ManUforeva says:

    In our euphoria over RVP, let’s not forget Nick Powell, Angelo, Chicharito, Welbeck & Berba. Sir Alex needs to reassure them of play opportunities..

  31. wayne says:

    Problem with MUST their main battle has been to fight against the debt but were prepared to accept debt under Red Knights because promised decision making,also have just printed nonsense time and time again about Utd being broke,Sir Alex lying about transfer funds etc etc
    Turned a lot of Reds off should’ve gone about things a different way

  32. Rai says:

    XOL – The Glazers only have themselves to blame. No direct dialogue with the supporters yet people think we should respect them and not question them? Not a fuckin chance. There’s hundreds of questions that have needed to be answered since 2005 and not many direct answers. Should we feel privileged because they’ve just spend £24million?! We should be able to spend what we want if the clubs finances were handled correctly in the first place.

    Success in spite of the Glazers, not because of.

  33. xol says:

    Cedars, I think I found your special friend..
    http://www.bbc.co.uk/news/uk-england-13119968
    lol

  34. kanchelskis says:

    @911

    Lots of people seem to be assuming that, but I don’t see why he needs it. It’s not like he played a huge number of games and the Olympics, and Cleverley (who played only 180 mins less) isn’t being spoken about in the same terms.

    Maybe you’re right. But if he is rested, I would prefer – on balance – to see Jones there.

  35. CedarsDevil says:

    xol

    Funny as fuck mate!

  36. mig78 says:

    ————————————————————————————————————————————–
    At a press conference announcing bwin as the club’s official online gaming and betting partner, Sir Alex Ferguson spoke about the deal to sign Robin van Persie, stressing he hopes the striker will be available for Monday’s trip to Everton. “The fee has been agreed, which we’re delighted about,” he said. “He’s on his way up from London and will have a medical later this afternoon. We hope that goes according to plan. His agent is in discussions with David [Gill] at the moment. Hopefully all these things will be tied up by the end of the day. Sometimes the medicals take a little bit longer and it may carry on until tomorrow morning but I’m sure he’ll be available for Monday’s game. It’s great to have a player of the quality of Robin van Persie coming into the squad. I’m very pleased.”
    ————————————————————————————————————————————–

    Check his ankle thoroughly I’d say… ;)

  37. wayne says:

    See that’s what annoys me the fact Glazers are smart enough to give Sir Alex full control of football issues goes towards Utd’s success,very few owners do that in todays game
    Hate them for whatever reason you want but the way they delegate and let experts run each different aspect of Utd certainly goes towards continued success

  38. 911_DEVIL says:

    @kanchelskis
    Me too, but jonesy just recovered from illness, again I don’t see him being selected

    I say valencia because he was being deployed there in pre-season games, and him and nani seems to gel pretty well
    While nani cuts inside TV will have right position all his to boost forward as he like kinda like a 3-5-1-1 while on possession of the ball

    Let’s see what’s on fergies mind, but would be interesting me think

  39. CedarsDevil says:

    kanchelskis

    You do realize that you are addressing a poster who uses at least 5 different usernames here and spends most of the time talking to himself?

  40. Rai says:

    Wayne – Long term financial health has a major impact ON the field. As much as people don’t like to view United as a business we have to accept the two go hand in hand.

  41. kanchelskis says:

    @Cedars

    Didn’t know that mate.

    To be honest, as long as someone is actually engaging in a discussion about football/United on a remotely intelligent level, I’m inclined not to care who they actually are! That’s what I come here for, believe it or not.

  42. xol says:

    Wayne, agree on some of the quick remarks – it’s obvious they’ll jump at any opportunity to bring up issues when approached by the press. Sometimes that Andy Green’s tweets get reported as must when really its his own opinion (and he apologised). Seen it quite a few times where they get wrongly accused of shit though and it’s just unfair and in the grand scheme of things, almost irrelevant, because it’s just a supporter’s trust, that’s all. It’s members will never agree on everything but at the end of the day the Queen set up Supporters Direct with good intentions and MUST and IMUSA are United’s voice. 192,900 signed up online at MUST last time I checked. The thing I like about having a Supporters Trust with huge membership is purely in case the situation ever arises where the Club needs help and savvy financial investors choose to steer clear. At this point we’d see the benefit of having a system in place where fans can be contacted by multiple emails.

  43. CedarsDevil says:

    kanchelskis

    You do what you like mate, just thought I would bring it to your attention…… Carry on as it were

  44. 911_DEVIL says:

    Hernandez agent has just confirmed to mexican press
    Chica is happy at manchester and rumours of transfer request is rubbish!

    I wonder the mirror got the bollcks from
    hernandez never once requested for a transfer
    He said competition in any team is good, that he will try his best to help the team whether he plays 10 or 90 minutes

  45. xol says:

    …and Drasdo nicked GHTT’s Twiitter joke (after a few others had done the same).

  46. wayne says:

    Rai yes I agree but the debt goes down each year so obviously in much better health than when the Glaziers first took over.All a long Sir Alex has said he’s never been refused any request for funds and has been called a liar over it
    The way the Glazers have gone about things with delegation and no interference is good management so are part of the success Utd have had,last thing any club needs is owners with no fucking clue thinking they know everything.
    Intead of flaunting that they own the biggest club in the world ego has never been a issue with the glazers,very low key owners,that’s a pretty big deal imo

  47. 50 Shades of WillieRedNut says:

    xol – Stealing jokes is the road to ruin…

  48. wayne says:

    Cedars lol him using the wrong user name to have a go at you is one of the funniest things I’ve seen on ROM

  49. wayne says:

    Xol have no issues with the concept mate just think MUST used the wrong tatics to get more Reds on board
    I try and look at the whole picture Glazers are blamed for everything and never given credit for anything which just isn’t true.
    Take the debt away they’ve been good owners,most attempting to buy Utd will have to take on debt,that or Utd become a rentboy club for a rich doucebag

  50. 911_DEVIL says:

    On this day
    Former man utd attacker cristiano ronaldo made his first man utd appearance vs bolton wanderers
    In a 4-0 win

    I if weren’t for I wouldn’t be knowing anything about english football
    Which since brought attention to such a great club

    A legend

  51. xol says:

    Another thing, A million United fans sent emails to the sponsors and financial institutions. If things were different those emails might be a more pleasant read. It doesn’t make sense that we have owners, banks, sponsors etc all wanting to maximize profits – and there’s a million people there who’d choose to wipe their arse with Andex if Andex were interested in joining the family.

  52. CedarsDevil says:

    wayne

    Was funny as fuck mate, what a daft bastard……….

    There is a new thread by the way

  53. Behmermanc says:

    My Lineup for Monday

    Rafa, Rio, Vidic, Evra
    Scholes, Carrick, Ando
    Rooney, Kagawa
    RVP

  54. Rd5454 says:

    I’m very very strange why can the lineup no Tom,for me he’s man of the match at Germany and also very good with England ,he’s top fit at the moment,please sacrifice your self farvourite and wake up,ando will never never been at the team,it’s not my opinion ,it’s the truth and fact because no one can challenge how bad perform at the game.

  55. Louis says:

    Ive got to go with GNev’s lineup, except that I think adding Anderson instead of Scholes is better for the balance. Obviously Gnevreckons Scholes must play!

  56. Louis says:

    Very little anti-glazer sentiment here today. I wonder why…

  57. Aristotle says:

    Cedars and 911- a match made in heaven.

  58. Fred says:

    Replacing BetFred, right? Serves that arse bandit right for jinxing us last season when he paid out early on us winning the league.

  59. Quiza says:

    @Behmermanc, y should we play without a goal keeper?

  60. Wakey says:

    @Rai

    The problem the Glazers will have though is that MUST’s tactics almost certainly restrict what they are able to say.

    They will have PR and Media consultants working for them and with the way MUST have been with the twisting of what they say and at times outright lies they will almost certainly be being advised to take a ‘no comment’ approach. You see it all the time in business and when people ignore their PR advice and give a comment they almost always make things worse.

    The Glazers did say at the start they would engage the fans when they took over. Would they have done so without MUST or atleast with a more reasonable MUST? Who knows but it certainly isn’t helping the Glazers engage with us.

    @xol
    Andy Green however does carry out work for MUST and even his independent stuff is picked up and used by MUST so his comments do usually end up being MUST’s comments too.

    I did applaud them about not jumping on Andy Greens Fergie witch hunt and I didn’t really see anyone accuse MUST of going after Fergie with the criticism being aimed only at Andy Green .

    And like Wayne I have no problem with Supporters Trusts in theory. The problem with them however is the same problem that exists with Trade Unions and that’s it’s easy for the leadership to forget what they are there for and rather become about pushing their own agendas and try and protect the power they have found themselves in.  There just isn’t enough control to prevent basic human traits from getting in the way (and the problem obviously is controls could actually prevent them carrying out the duty they are supposed to do)

  61. tom c says:

    Plato > Aristotle

LEAVE YOUR COMMENT BELOW





  Problem with comments? Please read our comment policy.