When news went around that there was a breaking Manchester United story today, rumours quickly circulated that we had sold the naming rights to Old Trafford. Don’t worry, it’s nothing of the sort.
bwin, Europe’s leading sports book, today announces a new agreement with Manchester United to become the club’s official online gaming and betting partner. The partnership was launched today at Old Trafford with Man Utd’s manager Sir Alex Ferguson, along with players Rio Ferdinand, Nemanja Vidic and Wayne Rooney.
The initial three-year deal positions bwin at the centre of promotional activities for United and includes the integration of bwin into United’s website, the creation of co-branded social gaming products, match day perimeter board signage, access to players for marketing campaigns, a range of in-stadia initiatives including bwin-branded betting kiosks and other marketing rights.
bwin is offering fans the chance to win two season tickets to all of Man Utd’s 19 Premier League home games. To take part, all fans need to do is place £5 on any Manchester United related bet from a new or existing bwin.com account.
With MUST recently calling for reds to boycott all products related to sponsors, it is clear that threat has had little impact on the Glazers’ plans.
Manchester United’s Commercial Director, Richard Arnold said: “bwin has an established and reputable reputation in online gaming in Europe and Manchester United is pleased to be bringing that model to not only the 75,000 football fans who visit Old Trafford each week, but also our huge global audience. Like Manchester United, bwin is a leader in its market. It offers an enhanced betting experience with engaging content, utilising the latest technologies and bringing something new to the UK market. This, along with the company’s knowledge of football, is why we chose to align ourselves with bwin and we are looking forward to a successful partnership.”