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MUST Support Teenage Section at Old Trafford

A few weeks ago a petition was launched to try and bring in a section at Old Trafford just for teenagers. The idea was that the tickets would be cheap and that they could pay for them on the gate.

The thinking behind this idea is that young people contribute to better atmospheres at the football and also to encourage the next generation of match-going reds, with the average age of football fans who can afford to go to games rising to 40+.

Duncan Drasdo, chief executive of MUST – the Manchester United Supporters Trust said:

“The rising age profile of the Old Trafford crowd is now a common concern for fans and club alike. It undoubtedly already impacts on the atmosphere but also has serious implications for the long term health of the club. The traditional life-cycle, starting with kids coming with their parents, then teens going with their mates and then as adults eventually bringing their own kids, has been disrupted for a variety of reasons.

This needs a holistic approach from the club to reinstate this natural fan life-cycle for the benefit of fans and club alike. A crucial first step is to capture the current generation of teenage fans before they defect to alternative activities. If they aren’t hooked now you may lose them for life. Therefore a crucial first step is to establish a dedicated section of the ground for teenage fans to attend with their mates. It’s giving the customer what they want and that is what any ordinary business would strive to do and it is in the club’s own interest to make this happen. I’m a parent of two teenage boys myself and I know this only too well. Prior to all seater stadia these sections were created by the young fans themselves migrating to areas where they could gather together and build their own thing. It may sacrifice some short term income but long term it pays huge dividends.

In addition to the teenage section, if the club really want to reinvigorate and nurture the supporter life cycle it is also essential to look at allowing junior STs in all sections of ground. When young parents want to introduce their kids to Old Trafford they don’t want to have to uproot from their friends and move to the family stand or NT3 in order to get junior ST prices but if there are no junior season tickets available in their own section many will end up delaying bringing their kids and if the kids don’t get the bug at that young age they may find other interests and be lost to the club forever.

Essentially what we want the club to think about is the lifetime value of a loyal fan and how it also makes business sense to invest resources into maximising junior and teen attendance for the future benefit of the club and fans. To that end the youth section is a crucial first step which could bring rapid returns for fans and club alike.”

Related reading
I need excitement, oh I need it bad, and it’s the best I’ve ever had…
Section for teenagers at Old Trafford
Petition calls for affordable teenage-only section at Old Trafford

About Scott

Scott is the editor of Red Matters - 50 Years of Supporting Manchester United and an author of Play Like Fergie's Boys and Not Nineteen Forever. He writes for ESPN, The Metro and Bleacher Report. Follow @R_o_M on Twitter.

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  1. WeAreUnitedd says:

    Anderson #8, I owe you an apology. I for a second let the world of Trolls and ABU’s of the Internet swallow me, so here I am writing to you an apology.

    You were a fine player, started brightly and I really did support you for 6 yeaars and on its 7th I finally gave up. You had many injuries and many great games. It’s a shame you played so little and got injured so much. Your lifestory with us was the same, 2 great games and then an injury for 1-2months.

    It did not also help that you never were a defensive midfielder or and central midfielder either, you had that brazilian flair with, your spot was behind the striker. Those dazing runs with the ball were amazing and that’s what we need right now, but unfortunately it’s not with you anymore.

    I wish you luck, and once again I owe you an apology, because you truly were great with the supporters and a true gentleman as well. and a fine player.

    I will end my post in this video, which shows why I did support you and believed in you.

    Anderson #8


  2. ThymmEde says:

    In the same spirit, let me also apologize to Mr Moyes for calling him Gollum, clueless, etc. Even if we miss out on champions league football, I will not criticize you again. I will quietly endure this transition period until we are back on top.

  3. Gazzer says:

    Hey people – are we crazy here?

    The reason there is a push for a teenage section is the prices are too high.
    They are too high because the GLAZERS set them too high.
    They remain high because we are prepared to pay those high prices.
    If we now have a cut price section, that means that the rest of the supporters will be subsidizing someone else’s snot-nosed teenager.

    Don’t fall for this shit. If teenagers want to come and can’t afford to, let their dad cough up the subsidy to make it happen. It’s not your problem!!!!!

  4. NBI Red 21 says:

    I joined this blog to read Scotts reactions, pretty sad he can’t be bothered to put them up and instead posts links and trivia instead of commenting on key issues such as his reactions post the Stoke game, come on Scott, get your finger out.

  5. samuel - united WE stand says:

    The regret of watching thiago at bayern… Just a clone of a younger paul scholes. A mercurial talent with flair, vision and Imagination rolled into one.. Barca let him go for 24mill and I thought united were in for him but apparently moyes needed more analysis of him that’s why there wasn’t enough intent to get him…. Does he honestly think united would have got ronaldo if fergie dithered and wanted extra time to watch whilst juventus and arsenal gathered around like vultures? I’m tearing my hair out here, what analysis would that be? Fucking hell David.. Fucking hell. This is one of the issues with moyes that he needs cutting out if he wants to reach the top. Sometimes you have to take risks, the courageous gain more than the indecisive.

    People talk about toni kroos and he’s a wonderful player but he hasn’t got the flair and brilliance rolled into thiago.

  6. NBI Red 21 says:

    OK let me rephrase that – @ Scott – Hi mate, you are adored and all knowing, please put up your reactions on Moyes management so far, Stoke game, our style of play and where we are going and how long should Moyes be given, these are the hot issues we really need your input on this as you are the master of this blog.

    Re Your comment on City banners – I agree we did not do that to LIverpool and City’s are too personal, but I think in part it may have been a reaction to the City banner we had up at OT. But yeah on reflection they could have used a banner that was not that personal re images of Moyes, Jones and SAF were excessive. However, if that does not wind the lads up to give them a kicking nothing will, City may yet be the motivator for our top 4 run!

  7. NBI Red 21 says:

    RE Anderson I can see how what he said could interpreted the way the press did, particularly when you take into account language issues, but if he really did not mean that and is not now backtracking due to media then yeah, abuse to him unwarranted. But as @ Trafford Lord put it, its obvious players are looking at leaving.

  8. samuel - united WE stand says:

    On a nice note, it is great to see januzaj saying he wants to learn.. This is a lad who has praises flying in from here and there, he has all eyes on him but he has great mentality added with work ethic to reach and maintain a position at the very top as his talent is clear.. One of the little ray of light this season.

  9. NBI Red 21 says:

    @ ThymmEde – mate don’t call Moyes names but it is totally fair play for you to comment on his management and United form, that is what blogs and fan sites are for, its where we VENT.

    @ samuel – with you on that but don’t get it. As I comments Tommy keeps banging on about how he will judge Moyes when he has all his players in, which is a stupid comment, no manager goes to a top Club that has expensively assembled a squad and kicks them all out, a top manager is expected to work with the player, build on the Club style and strengthen over time, on Tommy’s dumb criteria if Moyes did not win games with Barca he should not be judged until he has time to sell Messi and Neymar and bring in his own men as these men from the previous manager are “tainted”. You could not make up the nonsense some people type on here. Moyes was not bought in to sell all our player and get him own, he was bought in to work with them and maybe sell and buy a few to strengthen, by that token no one should judge Ancelotti until he sells Ronnie and gets his own men in. The point is Moyes is drastically failing to work with the players he was bought in to manage.

    As for teenage section. Nice to see the Club trying things. A family section where kids are less exposed to some of the viler abuse and swearing may also attract women and children to attend more games.

  10. NBI Red 21 says:

    @ Samuel – met with you on that point but others don’t seem to get it.

  11. Fletch™ says:

    I support teens! Especially in the First teem ;)

    Adnan Januzaj wins Player of the month for January! Well done!


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