For this weekend’s game, Nike have made special boots for Rio Ferdinand, Theo Walcott, Alex Oxlade-Chamberlain and Wojciech Szczęsny as part of their #makeitcount campaign.
These players have committed to “Make It Count”, pledging to make 2012 the year in which they give everything in pursuit of perfection.
This campaign was launched via Twitter on New Year’s Eve and a wide range of athletes including Rio Ferdinand, Mark Cavendish and Mo Farah united behind the #makeitcount hashtag, stating their intentions for 2012 and challenging their followers to do likewise. Rio simply stated “‘More to Learn. Plenty to teach”.
Yes, the boots do have their Twitter names stitched on…