‘Play Safer’ is the only programme of its kind in the world as it uses the skills of professional footballers – such as vision, awareness, anticipation and control – to teach kids about road safety, which makes it a fun, effective way to save lives. There are ten road safety skill cards to collect in total, featuring tips such as ‘Control it like Berbatov’ and ‘Play it safe like Van der Sar’.
Developed by Kumho Tyres and the MU Foundation, in conjunction with Greater Manchester Police, ‘Play Safer’ is a unique new football skills and road safety training programme for children aged 5 to 11 years.
John Thrupp, Marketing Director of Kumho Tyres says, “At Kumho we take our corporate responsibility very seriously and are committed to helping children stay safe on the roads through initiatives such as ‘Play Safer’. As official sponsor of Manchester United Football Club, our affiliation with the club and our partnership with Greater Manchester Police for this event provided an excellent opportunity to raise awareness of road safety in a fun and engaging way that children could both enjoy and learn from.”