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STATS: How Euros Have Affected United Players’ Social Media Influence

Football and social media can be more closely correlated than perhaps we realise. Whilst we don’t care so much what they say, the fact we now have the option to hear our idols has helped bridge the gap between fans and footballers like never before.

Players from across the globe take to social network sites – mainly Twitter – to express anger, rage, happiness, exchange “banter” with their celebrity ‘mates’ & ultimately boost their profile even further, with our very own Rio Ferdinand (@rioferdy5) a prime example of this.

This year sees Euro 2012 head to Poland & Ukraine of which there are seven Manchester United players involved. So how do Nani, Rooney, Young, Evra, Jones, Lindergaard & Welbeck stack up on the social media front? All players apart from Wellbeck have Facebook pages and Nani, Rooney, Jones and Lindergaard have Twitter accounts.

Nani – @luisnani

Nani currently has 1.2m Twitter followers and since Euro 2012 started has acquired 30,587 more. In the previous 8 day period before Euro 2012, Nani acquired 21,382 more followers – meaning the influence of the Euros has resulted in 9,005 more than his general growth. Nani’s “growth trend” – fluctuation in TW followers – results in an average increase of 300 new followers per hour.

However, when he plays for Portugal and the eyes of the world are upon him, this jumps to over 1,000 / hour! Check it out.

Lindegaard (@ALindegaard) & Jones (@ph1lj0nes)

Unfortunately both Lindegaard and Jones are yet to feature in the Euro’s so far this year. Lindegaard has 114,000 followers with Jones way ahead on 480,000. Given their limited appearances both on and off the pitch, actually being in Poland/Ukraine has done little to boost their social profiles. Besides a small jump for Jones after the England-Sweden game, both follower levels have remained very similar to before the tournament. Lindegaard’s follower levels are quite erratic, and he acquired more followers in the 8 days prior to the Euros than he has at the tournament itself.

The diagram below shows these fluctuations, also viewable interactively for Jones and Lindegaard.

Rooney (@WayneRooney)

Some players are special both on, ability-wise, and off, commercially, the pitch. Owing to his ability on the pitch, Wazza’s commercial value off it is huge. With a Twitter following of over 4.3m and an average increase of around 7,000 new followers a day, Wayne Rooney’s voice in the social space carries massive weight and is arguably one of the reasons why he is the highest paid United player by some distance.

Despite not doing a full press conference and playing 0 minutes at the tournament so far, he is the most followed player, as well as having the fastest follower increase rate of any England or United player.

Rooney’s graph shows a gigantic increase of around 76,000 more followers in just 8 days. Only Cristiano Ronaldo can boast a faster growth rate.

Essentially, the more playing time our boys get in Poland/Ukraine the higher their, and ultimately Manchester United’s, presence and influence is.

If only Danny Welbeck had a Twitter account after his winning goal for England on Friday. Watch this space…

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The Euros 2012 was created by Chris Jones and the team at VIVA Aspire. The site houses every Twitter (official) & Facebook page (official & tributes) for all players at this year’s European championships. The site tracks differences in the social interest levels for all players, enabling actions/exposure from footballers on the pitch to be directly attributed to social interest off it. Check out the interactive graphs of any player from the Social Listings page on their site & follow them on Twitter for regular social media stats at this years European Championships!




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327 Comments

  1. CedarsDevil says:

    But football is just a game no?

  2. Fred says:

    Cedars – that it is, my friend. :)

  3. Costas says:

    @Fred

    Story of my life mate. I spoke too soon. :lol:

    I have to admit. Would have been nice if we avoided the Germany/Greece clash. It’s not the outcome, but the endless debt jokes I am going to hear until then… :roll:

    But it is what it is.

  4. Fred says:

    LOL Nani, my word.

  5. Fred says:

    Nani going off.. :(

  6. Fred says:

    Nani has earned his ovation with that great pass for the winning goal. 8)

  7. CedarsDevil says:

    RVP, though you’ve been quite shit lately, I still love you!!!

  8. Cyril Sneer says:

    Holland deserve to lose for not playing Strootman.

    Strootman = win. :D

  9. Fred says:

    LOL Cedars.

    Holland unquestionably the biggest flops of this tournament. Played 3, lost 3. Dear oh dear.

  10. Costas says:

    Is there any excuse not to renew Nani’s contract? If he’s asking for 130 per week as it’s rumored, I’d say he deserves it?

    @Cedars

    We all have our off days. I am sure RVP will be back in flying form for Shitty next season. 8)

  11. Fred says:

    Costas – he most certainly deserves it. We’d be crazy to let him go.

  12. Fred says:

    We did it, guys. We did it. 8)

  13. Cyril Sneer says:

    That’s another 10 million off Sneijder’s price… Buy him Fergie!

  14. Fred says:

    Commiserations to Cedars.

  15. nani4ever says:

    Well done Portugal and well done Nani :)

  16. CedarsDevil says:

    Costas

    Thats below the belt mate

  17. Costas says:

    From world cup finalists to Euro flops within 2 years. Holland doing their best France imitation. ;) Started off pretty well today. For a minute I believed they could pull it off. But Nani and Ron’s quality was too much.

    @Fred

    And with out decision to start negotiations only when the player is in the final year of his contract, things could get messy next season. We should tie him down while we can. As good as Antonio and Young may be, they don’t offer that something extra that he does.

  18. Clint-Iamyourpapii says:

    Fuck I lost a fucking fiver….i bet it would be 2-1 Germans and a 1-1 draw for portugyal

    fucking Wonaldo had to score :twisted:

  19. Cyril Sneer says:

    Gill: Hey Sneijder, wanna play for United?

    Wes: Sure! Just gimme 300k a week and I’m yours.

    Gill: Piss off, we’ll give you 30k on a pay as you play deal.

    Wes: But I’m a big star! I won the Champions League!

    Gill: Yeah? What you won lately bitch?

    Wes: Oh… well… ermm…

    Gill: Exactly. Face it dude, you fail.

    Wes: But… Alright I admit it.

    Gill: Fuckin’ right.

    Wes: *sigh* Where do I sign?

  20. Costas says:

    @Cyril

    Give him one more mediocre season and Sneijder will pay to join UNited. And that’s when the Glazers will do business. 8)

  21. nani4ever says:

    Coatas @ your last point about nani is spot on, and. If that 130,000 figure is quoted right he deserves it, to me in flight he brings that rare world class touch B-)

  22. Cyril Sneer says:

    Costas – Yay! He’ll only be 30/31, we can get a good 6 months out of him before he decides to end his career back in Holland.

  23. Clint-Iamyourpapii says:

    RoM: Fuck Ronaldo. he’s shit.

    *Ronaldo scores two

    Madrid: Manchester, Would You Like Him Back?

    RoM: Hell Yeah, Fucking Right

    :lol: Say HYFR if you get it……….

  24. NotoriousRedDevil says:

    Now that Holland are out of the Euros. I’ve come on here to state a few things.

    What an overrated donkey that Van Persie is. Missed bucket loads of chances. Considering all the hype surrounding him he’s done next to fuck all at these Euros. Waste of space and finished at this level as a striker.

    Huntelaar>Van Persie

  25. NotoriousRedDevil says:

    @ Costas – The club should have Nani’s contracted sorted before the end of 2012. It should be done now. I have no solid proof of this but I do think when it comes to contract negotiations the club does try to low ball some of our top players. Thats why I think some of our negotiations go on far too long. He’s been one of the better players of the tournament we should tie him down. Give him a 4-5 year deal now that takes him to about 30. Then we can fuck about with the “waiting till final year of contract” philosophy.

  26. Andrew says:

    I’ve always felt van Persie was over rated. He didn’t even show up in this tournament.

    @NotoriousRedDevil: Not sure I agree on Huntelaar. He didn’t show up this tournament either. He had, what, one shot today?

  27. Costas says:

    @Cyril

    Or hopefully Kagawa will make us forget all about him. ;)

    @nani4ever

    And it’s not like his demands will drop after the tournament he’s had so far. I know we want to protect our wage structure, but it’s also a matter of comparison. Nani’s wages shouldn’t be significantly lower than Hazard or Silva’s when he’s just as good. In my opinion anyway.

    @Notorious

    I often get the same impression. Obviously we shouldn’t give in to every demand a player makes, but looking at how the Brown and Rooney contract renewals got in 08 and 10, you get the impression that our club plays hard ball at the slightest demand a player might make.

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