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What are Nike set to lose out on?

After rumours yesterday, followed by a reported denial today, Nike have this evening confirmed that they will not be renewing the 15 year kit deal with Manchester United when it expires next year.

Some might consider this to be a strange move, considering no football club in the world sells more shirts than United. Going back over the past decade, United have competed with Adidas’ Real Madrid every season, blowing all other clubs out of the water.

United sell, on average, 1.4 million shirts per year and the same figure is reported for Real Madrid. The next biggest seller is Nike’s Barcelona shirt with 1.15 million sales, followed by Adidas’ Chelsea shirt with 910,000. Next Bayern Munich (Adidas – 880,000), then Liverpool, (Adidas – 810,000,) then Arsenal (Nike – 800,000).

Nike are no longer making Arsenal’s shirts though, with Puma taking over that responsibility from the 2014-2015 season, meaning after Barcelona, Nike’s biggest sellers are Juventus with an average of 480,000 sales.

We’ll all be hoping it’s Adidas and not Warrior who are making our shirts from next year onwards, given how awful the Liverpool strips have been. But money talks, so who ends what we’ll end up with.

About Scott

Scott is the editor of Red Matters - 50 Years of Supporting Manchester United and an author of Play Like Fergie's Boys and Not Nineteen Forever. He writes for ESPN, The Metro and Bleacher Report. Follow @R_o_M on Twitter.

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  1. Tommy says:

    Not really a shock been rumours for months about it, they were unwilling to match Adidas offer, simple as that, I am sure they will make some kind of excusde, same with Arsenal, they wouldnt match Pumas offer, maybe their just cutting down on football shirts.

  2. Tommy says:

    Reports in Italy are claiming that there could be news on the future of Manchester United left-back Patrice Evra today. Juventus are reportedly ready to pay €2million (£1.6m) for Evra, who signed a new one-year contract at the end of last season, but faces a battle to be United’s first-choice left-back this season following the signing of Luke Shaw from Southampton.

    Reports in the Italian media claim that Juventus are coming under increasing pressure with mounting interest in Paul Pogba and Arturo Vidal. Paris St-Germain are said to be ready to offer a staggering 75million euros for France international Pogba, while Chile star Vidal has been linked with a 40million euros move to Manchester United.

    Thomas Vermaelen is set to meet with Arsenal to finalise his future, with Manchester United poised to step up their interest. The Red Devils are understood to be very keen on the 28-year-old defender, who has one year left on his contract at the Emirates Stadium

  3. Phil Crowe says:

    I really hope its not addidas! I hate the stripes down the sides of every since club shirt they do.

  4. Tommy says:


    You might be dissapointed their mate because their is some very firm stuff being reported by Bloomberg’s Tariq Panja now. Says adidas have won the right to manufacture United kits from the 2015/16 onwards with Nike deciding that it’s too expensive for them to match adidas. The deal is said to be double the deal Puma recently agreed with Arsenal!

  5. Tommy says:

    They are saying this Adidas deal could pay off the debt if the Glazers choose to spend it that way

  6. Mark Reid says:

    @Tommy looks like it’s going through,would be nice if they could pay off the debt.

  7. Justin10RvN says:

    ESPN has an article saying Adidas is going to pay us twice what they pay Madrid to do our shirts, that ain’t bad so long as keep the stripes off the sleeves!!! and can someone please redo the Chevy logo, make it smaller or at the very least change the color that goldish is awful.


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