Don’t worry, it’a not the naming rights… - Republik Of Mancunia: A Manchester United Blog

When news went around that there was a breaking Manchester United story today, rumours quickly circulated that we had sold the naming rights to Old Trafford. Don’t worry, it’s nothing of the sort.

bwin, Europe’s leading sports book, today announces a new agreement with Manchester United to become the club’s official online gaming and betting partner. The partnership was launched today at Old Trafford with Man Utd’s manager Sir Alex Ferguson, along with players Rio Ferdinand, Nemanja Vidic and Wayne Rooney.

The initial three-year deal positions bwin at the centre of promotional activities for United and includes the integration of bwin into United’s website, the creation of co-branded social gaming products, match day perimeter board signage, access to players for marketing campaigns, a range of in-stadia initiatives including bwin-branded betting kiosks and other marketing rights.

bwin is offering fans the chance to win two season tickets to all of Man Utd’s 19 Premier League home games. To take part, all fans need to do is place £5 on any Manchester United related bet from a new or existing bwin.com account.

With MUST recently calling for reds to boycott all products related to sponsors, it is clear that threat has had little impact on the Glazers’ plans.

Manchester United’s Commercial Director, Richard Arnold said: “bwin has an established and reputable reputation in online gaming in Europe and Manchester United is pleased to be bringing that model to not only the 75,000 football fans who visit Old Trafford each week, but also our huge global audience. Like Manchester United, bwin is a leader in its market. It offers an enhanced betting experience with engaging content, utilising the latest technologies and bringing something new to the UK market. This, along with the company’s knowledge of football, is why we chose to align ourselves with bwin and we are looking forward to a successful partnership.”

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62 Comments

911_DEVIL August 16, 2012

On this day
Former man utd attacker cristiano ronaldo made his first man utd appearance vs bolton wanderers
In a 4-0 win

I if weren't for I wouldn't be knowing anything about english football
Which since brought attention to such a great club

A legend

xol August 16, 2012

Another thing, A million United fans sent emails to the sponsors and financial institutions. If things were different those emails might be a more pleasant read. It doesn't make sense that we have owners, banks, sponsors etc all wanting to maximize profits - and there's a million people there who'd choose to wipe their arse with Andex if Andex were interested in joining the family.

CedarsDevil August 16, 2012

wayne

Was funny as fuck mate, what a daft bastard..........

There is a new thread by the way

Behmermanc August 16, 2012

My Lineup for Monday

Rafa, Rio, Vidic, Evra
Scholes, Carrick, Ando
Rooney, Kagawa
RVP

Rd5454 August 16, 2012

I'm very very strange why can the lineup no Tom,for me he's man of the match at Germany and also very good with England ,he's top fit at the moment,please sacrifice your self farvourite and wake up,ando will never never been at the team,it's not my opinion ,it's the truth and fact because no one can challenge how bad perform at the game.

Louis August 16, 2012

Ive got to go with GNev's lineup, except that I think adding Anderson instead of Scholes is better for the balance. Obviously Gnevreckons Scholes must play!

Very little anti-glazer sentiment here today. I wonder why...

Aristotle August 16, 2012

Cedars and 911- a match made in heaven.

Fred August 16, 2012

Replacing BetFred, right? Serves that arse bandit right for jinxing us last season when he paid out early on us winning the league.

Quiza August 16, 2012

@Behmermanc, y should we play without a goal keeper?

Wakey August 16, 2012

@Rai

The problem the Glazers will have though is that MUST's tactics almost certainly restrict what they are able to say.

They will have PR and Media consultants working for them and with the way MUST have been with the twisting of what they say and at times outright lies they will almost certainly be being advised to take a 'no comment' approach. You see it all the time in business and when people ignore their PR advice and give a comment they almost always make things worse.

The Glazers did say at the start they would engage the fans when they took over. Would they have done so without MUST or atleast with a more reasonable MUST? Who knows but it certainly isn't helping the Glazers engage with us.

@xol
Andy Green however does carry out work for MUST and even his independent stuff is picked up and used by MUST so his comments do usually end up being MUST's comments too.

I did applaud them about not jumping on Andy Greens Fergie witch hunt and I didn't really see anyone accuse MUST of going after Fergie with the criticism being aimed only at Andy Green .

And like Wayne I have no problem with Supporters Trusts in theory. The problem with them however is the same problem that exists with Trade Unions and that's it's easy for the leadership to forget what they are there for and rather become about pushing their own agendas and try and protect the power they have found themselves in. There just isn't enough control to prevent basic human traits from getting in the way (and the problem obviously is controls could actually prevent them carrying out the duty they are supposed to do)

tom c August 16, 2012

Plato > Aristotle

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Don't worry, it'a not the naming rights...

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