Ahead of kick-off yesterday, as well as the handing out of the Reserve team awards for Danny Welbeck and Richard Eckersley, another United ‘partner’ was announced.
Saudi Telecom will now be handing over more money than any other sponsor, apart from AIG, who get their logo on our shirts (and taxis all over town!), with a deal reportedly worth over £10 million.
This means the company now have exclusive rights to use United’s ‘brand’ in their advertising campaigns in Saudi Arabia.
“The club has a brilliant track record of global success in branding and we will be working closely with a specialist marketing team from Manchester United to develop innovative ideas to support the partnership,” said Dr. Muhammad Al-Jasser, chairman of Saudi Telecom.
The 5-year-deal will see subscribers to Saudi Telecom able to receive match highlights and goals straight to their mobile.
“We believe this groundbreaking partnership will bring the action of Manchester United direct to our many fans in Saudi Arabia,” said David Gill.
With 15 million subscribers to Saudi Telecom, it’s clear United aren’t just interested in the money they will be receiving from the partnership, but the potential ‘fans’ that will come too.
So, who fancies a trip to Saudi Arabia next summer? Because that’s where our boys will be playing…