During the Black Lives Matter movement, Manchester United donated all proceeds from shirt printing, if fans chose to get ‘Black Lives Matter’ printed on their United shirts, to anti-discrimination organisation Kick It Out.
The money raised has been used in collaboration with Manchester United Foundation to deliver anti-discrimination and inclusion workshops across its 48 partner schools and will continue to run throughout this season.
Also, referee coaching will be delivered to local Black and minority ethnic students, diversifying the pool of referees, as well providing the opportunity to achieve referee qualifications and earn income officiating matches in grassroots football.
Over 1,000 young people will be engaged in the partnership, equipping them with equality, diversity and inclusion knowledge. The programme will unite communities and provide those from disadvantaged areas in Greater Manchester the opportunity to gain skills and qualifications through football.
This announcement follows on from the launch of Kick It Out’s national campaign, Take A Stand, which is challenging everyone across the football community to take an action or make a public pledge in the fight against discrimination.
The Chief Executive of Manchester United Foundation, John Shiels, has spoken about the importance of the iniative.
As part of the Take A Stand campaign, I’m delighted that the Foundation is able to demonstrate its commitment in the fight against discrimination, not with words but with action. We believe that innovative and effective partnership work is the key to uniting the communities in which we work, and our programme with Kick It Out sets out the perfect ambition, not only to educate young people, but also to empower them.
Kick It Out Chair, Sanjay Bhandari, has spoken about what the partnership aims to achieve.
Through our Take A Stand campaign, we want to create a culture where everyone belongs and individuals take personal responsibility for being part of the change. One of the ways to achieve that is through education and working on the ground with local communities, to promote a more inclusive society. Our partnership with Manchester United Foundation will help us achieve just that. We look forward to working together and helping even more young people gain new skills and qualifications through the power of football.
You can also make a pledge by joining the conversation on social media by using #TakeAStand.