Budweiser first became a sponsor of Manchester United in 2002, becoming the club’s ‘official’ beer. They have this status with several different teams and sports, ranging from MLS teams to the NBA, Major League Baseball and NASCAR racing.
This sponsorship deal has been renewed with a contract that will see us until the end of 2010.
According to Budweiser’s Tony Ponturo, this is “teaming the world’s favourite beer with the most-watched sports team.”
Bud have been sponsors of the World Cup since the 1980’s, showing dedication to football, something which David Gill appreciates.
“Budweiser is dedicated to football and has been a valuable partner to Manchester United,” he said. “Budweiser’s use of Manchester United for marketing activities has brought loyal followers closer than ever to the club and helped create many new Red Devils fans along the way. The club and, most importantly, our fans are pleased to have Budweiser’s support.”
Er, yeh, so that’s as much as I’ve got as far as ‘Manchester United news’ is regarded this morning. Still, nice to know the money is still rolling in.