(Advert reversed)

I was watching something on Channel Four the other day when this Derren Brown advert came on. I didn’t think a lot of it other than it was pretty random. It was on the second viewing that I noticed a web address in the background which spelt Manchester United backwards. Again, that’s pretty random.

Clearly, I have too much time on my hands so I typed the web address, RetsehcnamDetinu.com in to the browser to see what happened and you get directed to a backwards page. Here it is turned the right way around

Any ideas what this is all about?